About 50 years ago, the Era made its debut. As our first shoe created specifically for skateboarding, its simple yet forward-thinking design helped push skate footwear to new heights. Today, that same spirit of progression continues with the Skate Era WaffleCup™. Featuring our most advanced outsole to date, the newly redesigned WaffleCup blends the support and durability of a cupsole with the boardfeel and flexibility of a vulcanized sole. The result is a modern take on a classic, built for the next generation of skateboarding.